Boucheron will be launching its new packaging with an eco-design approach. The Maison has reinvented the jewellery case for a sustainable object of desire. Composed of just two materials – aluminium and felt, this collection of seven boxes reinvents the concept of the jewellery case, breaking ground once again and bringing a new first to the history of Place Vendôme.

Join us to discover the Maison’s commitment to its sustainability framework and the unveiling of a new jewellery case.