Decathlon: Pioneering Sustainability Through Circular Economy Practices
Nathaniel Gregory
Circular Economy Leader Decathlon Singapore
How does Decathlon Singapore incorporate Circular Economy principles in its product design and manufacturing processes to promote sustainability in the retail sector?
Decathlon undertakes an eco-design approach. he AFAQ ecodesign label (AFNOR) This approach was assessed using the AFAQ ecodesign label in December 2023. Decathlon has been awarded an "exemplary" rating, which is the highest level of certification. One of the criteria of this approach is to produce products that last longer or are repairable. One of these products is our 900 Scooter commute, where after substantial usage, parts like handle grips, wheels, brake pads can be replaced to extend the functionality of the scooter.
Can you share specific examples of how Decathlon Singapore extends the lifecycle of its products or promotes recycling initiatives, contributing to a more circular and eco-friendly retail model?
Buyback is one other models Decathlon has introduced so that customers who do not use their products anymore can sell back their sports items like bicycles, scooters and fitness weights back to Decathlon. Customers receive a Decathlon gift card to offset their other purchase so that they can continue to discover a new sport. The products are assessed by expert technicians, refurbished and sold in its Second Life Section in its stores. Through this model, Decathlon promotes potential waste from ending up in the bin and instead these products that are made to last can have a longer life cycle.
In what ways does Decathlon Singapore collaborate with customers, suppliers, and other stakeholders to raise awareness about Circular Economy practices and encourage sustainable consumption?
Decathlon launched its Circular Bazaar to launch it’s Buyback Model. This launch was done in collaboration with several household named partners; Carousell, Refash, Cloop, Commenhers, AIA in order to promote sustainable consumption.
Decathlon’s aim is to have zero product waste by 2026.
